Search Engine Optimisation, or SEO, is a fast-evolving medium that does one simple job – it helps you to reach the very people who have a genuine need for your products and services.
Of course these days, when we say ‘search engines’ we are usually and specifically referring to Google since they have the business end of a 90% market share in the UK. Put simply, SEO is the process by which Google (and yes, the ‘other’ search engines) falls head over heels in love with the content on your website.
As an internet marketing strategy, SEO focuses on how Google works and the terms (known as keywords and key phrases) people are searching for. The more relevant keywords and phrases there are contained within the copy on your website the more visible your website will be.
Google doesn’t actually read the content on your site, it categorises it dependent on the keywords and phrases that are searched for on a regular basis. If a popular search term is ‘reliable plumber Croydon’, then the more times you have that phrase (or derivatives thereof) on your site, Google judges that your site is relevant to that search phrase and will bump up your position.
SEO has two fundamental benefits to your business. First, it increases traffic to your site which in turn increases the possibility people will want to buy from you, and second it offers a remarkable ROI. A small monthly outlay on SEO can dramatically increase your sales. Minimum capital expenditure, maximum exposure.
At Rapidz, we know and understand SEO. It’s a component part of having a website. Imagine having a bicycle with no pedals. You could propel yourself forward for a little while but quickly, you’ll get overtaken and left behind…
Call us on 020 7920 6464 or email firstname.lastname@example.org today and we’ll explain everything you need to know.